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lately there has been a recurring theme playing out on the internet. It's very subtle, yet it is woven into so many hot topic issues that it is nearly impossible to ignore once you notice it. Put simply, old things are back in focus, albeit with a new twist.
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Funny how just when you think you have something figured out, a small wrinkle, a tiny update, or a fresh perspective can come along and change everything.
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Let's get you up to speed:
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Plastic. We all know it’s bad for the environment, yet why is it so hard to ditch this pervasive material? Let’s breakdown the challenge of breaking up with the synthetic partner that keeps coming back.
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A cracked screen led me down a path to investigate the feasibility of fixing a broken smartphone in 2023. Let’s examine whether you should (or could) repair, recycle or replace your broken phone.
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Online advertising revenue has continued to tumble in recent years, thanks in part to increased regulation and an uptake in consumer privacy controls. But how will AI factor into ad-tech, and will you even know you are being marketed to?
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What's happening
Interviews ahoy: We've recently begun recording episodes of our forthcoming audio show, but instead of waiting until we have a whole season in the bank, we've decided to put the transcriptions up for you to enjoy early. The first is with Dr Megan Lee, an academic at Bond University, Australia, who specialises in nutritional psychiatry. Dr Lee shared insights on how dietary patterns can influence mood, and be a spring for preemptive, positive psychological outcomes. Highly recommended listening for those interested in mental health and wellness.
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May will see another episode released, and we have confirmed another three guests that will be recorded over the next few weeks. Stay tuned for the official release of season one, and be sure to have a read of these impactful conversations in the meantime. 🎙️
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News: Big shoutout to everyone who has joined us over on Post. The community has been a delight to interact with and this is fast becoming our favourite social channel. Be sure to follow us for the latest AMR news, along with a weekly dose of uplifting content. 💚
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Member's corner
We also published an exclusive feature for members, examining the history of ad-tech and the role that AI might play in advertising within the not-too-distant future. Here's an excerpt:
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Imagine a world where AI scans your documents, emails and other digital activities. It follows you around the web, offering help and assistance, whilst also keeping tabs on your likes and dislikes. Sounds eerily similar to the data trackers we’ve just blocked, only with far reaching efficacy. How long before AI’s are infused in marketing or advertising strategies?
Turns out the answer is, any day now. Big Tech will soon enable advertisers to utilise generative AI for their ad campaigns, helping them regain their laser focus and precision, resonating with potential audiences like never before.
But, you might be thinking, I made it through the era of television advertising and then target ads served up on social media, surely AI will be no different? What if every ad is powered by the equivilent of all of humanities’ combined knowledge? And what if those ads are in fact served by your trusty, handy and reliable AI chatbot? How would you be able to tell what is and what isn’t an ad? Where will the data be sourced from, and will it follow you across devices and accounts?
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Some of our favourite things
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Sustainable Jungle: Awesome site, packed with heaps of wonderful information on all things sustainability. The team has a wealth of resources to help make eco-conscious lifestyles just that much easier to implement. ♻️
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We don't really think of the internet as an old technology, yet it has been around for quite some time now. Through this newly-old medium we've made a bunch of new connections, found what seems like limitless resources and are building a growing community of changemakers each day.
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A huge thank you to the nearly 3,000 of you who are following us on social channels, and the over 5,000 of you who are visiting our site each month. Your support keeps AMR alive and inspires us to keep advocating for positive impact.
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Until next time, stay safe and smash your goals like only you can! 💚
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