Why the Planet Needs You to Become a Better Influencer, with Andrea Learned

The term ‘Influencer’ gets a bad wrap… How do we fix that?

By Russell Baker

A thumbnail image of a man and a woman. It is captioned 'We're back + Reclaiming the term "Influencer".

Welcome back you wonderful people, to season THREE of New Ways.

And if this is your first time… you’re listening to, reading, or maybe even watching, New Ways, a show that explores innovative solutions to the complex challenges of our rapidly changing world.

I’m your host, Russell Baker, and each episode we sit down with a diverse cast of changemakers to unpack how they are helping to build a better tomorrow, today.

Now… it’s been a minute, hasn’t it? And in that time the world has gotten just a little bit crazier, a little bit more chaotic, and at times, it can feel a bit much.

The good news is that there’s never been a better time to create a positive impact. People are looking for hope, for change, now more than ever. And over the course of this season, we’re going to be talking to people who are doing exactly that.

I’ve gathered together a deep roster of folks who are not only trying to create systemic change, but who are also helping others do that with their own do-good businesses and positive-impact initiatives.

Over the course of this season you are going to hear from social media experts, ethical marketing gurus, community engagement activators, industry leaders, strategic consultants, and more, who are just chomping at the bit to share their insights on how to reach more people and make an even bigger ruckus for good.

So if that’s something you’re interested in, consider subscribing to the show, because you are not going to want to miss these amazing conversations, effective insights and awesome strategies. Seriously, we’ve got some good stuff coming your way.

Now, on with the show.

On today’s episode we’re joined by Andrea Learned, host of the award-winning Living Change podcast, speaker, advisor, community activator, media relations specialist, proud cyclist and Climate influence Catalyst. Andrea is well known in the industry for her unique ability to amplify sustainability campaigns, boost leadership initiatives and elevate the conversation around climate action.

During our conversation we get into