On today’s show we are joined by Yuval Ackerman, an email marketing strategist who specialises in helping businesses grow, scale their impact and unlock more revenue by re-thinking how they approach email communications. We’re talking about higher open rates, lower unsubscribe rates, immediate upticks in ROI and improvements in all of the other metrics that you email marketing folk will absolutely appreciate. As you’ll hear, Yuval’s path to becoming an email evangelist was pretty unique, and since establishing herself she’s worked with a cavalcade of companies in the eCommerce and B2B sphere.
During our conversation we get into
- what ethics has to do with emails
- why transactional emails don’t work (and suck)
- the importance of authenticity in communication
- why you should re-think your email strategy in 2026
and much more.
Time to put the thinking cap on.
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Connect with Yuval Ackerman:
- Website: https://ethicalemails.co
- Email List: https://ethicalemails.co/subscribe
- LinkedIn: https://www.linkedin.com/in/yuvalackerman
Russell Baker
- Bluesky: @russ.amodernremedy.com
A Modern Remedy
- Website: amodernremedy.com
- LinkedIn: @amodernremedy
- Bluesky: @amodernremedy.com
- Let’s talk: amodernremedy.com/contact
Credits:
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